we are social southeast asia 2020
Furthermore, data from Statcounter reveal that roughly 53 percent of all web page requests now come from mobile phones, but that computers still account for 44 percent of the total. What’s more, with more than 50 million new users coming online for the first time in the region over the past 12 months, these audiences will play an increasingly influential role in shaping the next phase of the internet’s growth – in Asia and beyond. But the real story is where the population will be living. Read More. However, it’s not just China’s ecommerce sites that are breaking through at a global level: Asia’s rising influence is also evident in the latest rankings of mobile apps. With most shoppers demonstrating that they’re equally happy to engage with connected devices and physical-world properties in equal measure – often simultaneously – it’s increasingly clear that these ‘lines’ only exist in marketers’ heads and budgets. 130.00 million. Calibrating public health and social measures in the context of COVID-19: towards sustainable application Interim Framework for the South-East Asia Region. The key takeaway here is that there is no silver bullet when it comes to “closing a sale”, and marketers would do well to consider the full scope of the consumer purchase cycle – from initial discovery through to purchase, and even post-purchase activities – when devising their plans. Southeast Asians appear to be the most hooked to the net compared to other regions. Let the debates commence. Paid video subscription services are popular with mobile users too. Infant-Toddler Center 4915 N. Broadway, Chicago, IL 60640. For more Southeastern Asia stats, do check out our complete library of Global Digital Reports. Its self-service advertising tools reported notably lower reach figures for India, Spain, and South Korea at the start of 2020 compared to just a few months earlier. We’ll publish a few more articles that dig deeper into some of the more nuanced findings in this year’s reports over the coming weeks, and we’ll also share more detailed data for local countries starting in mid-February [note: you can get started with our most recent numbers in our complete report library]. Members work with our team to shape our editorial direction and hold us accountable. Mirroring a trend that we highlighted in our Digital 2019 Q4 Digital Statshot report, various data points in our Digital 2020 reports show that the internet’s centre of gravity is moving progressively eastward. We’ll share updates on this important story as and when we get them. People here strongly embraced digital technologies. Worldwide, ecommerce consumers are more likely to purchase through a mobile device than through a laptop, although the data reveal that most people use both devices for their online shopping, depending on the type of product they’re buying and the context of their shopping activities. This error message is only visible to WordPress admins, The number of people around the world using the, Baidu, China’s top search engine, ranks fifth in Alexa’s latest list, and fourth in a similar ranking from, Seventh spot in Alexa’s rankings is occupied by. My advice here is similar to the advice I shared above: take a few minutes each day to go onto public social media platforms and learn about what your audience cares about. However, a TikTok advertising sales deck leaked by AdAge a couple of months ago offers more clarity on what’s been going on. In 10,000 BCE, agriculture made the growth of human civilization possible. The Southeast Asia Program is seeking interns who are highly motivated, professional, and have a strong foundation in Southeast Asia studies and international relations/political economy. There were 52.00 million social media users in Thailand in January 2020. : I’m verifying my Twitter account with @rariblecom. Check out my profile: app.rarible.com/user/0x8bd250f…, @eskimon Let’s finish with three top tips. 56 percent of adults aged 18+ around the world surveyed by The Reuters Institute for the Study of Journalism said that they were “concerned” about what is real or fake on the internet, up from 54 percent in the previous year’s study. Over 70% of Singaporeans and Malaysians have used their mobile to scan a QR code, likely for contact tracing check-ins — trumping the global average by almost 2X. It’s worth noting that helping people find love is big business too. #socialmedia #retail #ecomme…, @wearesocial It’s no longer enough to watch what’s going on in your own backyard (or valley); global marketers who want to stay ahead of the curve need to broaden their horizons, and look to other parts of the world for insight and inspiration. The United Nations reports that much of this imbalance stems from “deeply ingrained social norms and practices.” Regardless of the cause, however, connecting the unconnected will depend heavily on improving digital accessibility for women, especially in developing economies. Furthermore, the latest data from App Annie suggest that Chinese users account for 80 percent of the total time spent using TikTok in 2019, while users in India account for a further 10 percent of the total. In particular, the latest rankings of the world’s top websites illustrate the dramatic rise of Asia’s ecommerce platforms. Similarly, Statista reports that internet users spent more than US$83 billion on online game purchases in 2019, up by roughly 5 percent year-on-year. July 20, 2020 23:26 pm +08. GlobalWebIndex’s latest data show that two-thirds of internet users aged 16 to 64 now watch TV content via some form of subscription service (e.g. Dogs even outperform cats on Instagram. Critically, marketers can now use Facebook to reach one-third of all the world’s adults aged 18 and above, and more than half of all the world’s adults aged 18 to 34. 800 million monthly active users big. : They have produced incredible campaigns, brilliantly insightful reports, and guidance to the whole industry, over w… twitter.com/i/web/status/1…, @wearesocialit As elsewhere, social media is massively popular across Southeast Asia. Regardless of country differences, however, TikTok climbed to sixth place in the global mobile app rankings by monthly active users for 2019. Find out more below! App Annie reports that video apps accounted for 5 of the world’s top 10 non-game apps ranked by consumer spend in 2019. Top tip: don’t just rely on research; go out onto the web and into social media and watch what’s happening for yourself. People are also spending more time watching other people playing games. Data from GlobalWebIndex show that we’re using apps in almost every aspect of our lives, whether it’s staying in touch with family and friends, relaxing on the couch, managing our finances, getting fit, or even finding love. But where exactly are we spending all of that social time – and just how big is TikTok? Moreover, people use different devices at different times and for different needs, so marketers must go beyond technical considerations to understand the various use cases and contexts for each device when building their plans. The pandemic had us glued to our screens. Netflix) each month. Tinder generated more revenue than any other non-game app in 2019, while the world’s lonely hearts spent a total of US$2.2 billion on all dating apps during the course of 2019 – twice as much as they spent in the same category two years ago. All the stats, data, and trends you need to understand the state of the internet, social media, and mobile in Southeast Asia in 2018. Despite various challenges over the past few years, Facebook is still top of the pops when it comes to social. 49.00 million. Tensions between the United States and China over the South China Sea have erupted into a war of words on social media, in what analysts see as a change in U.S. strategy amid a burgeoning superpower rivalry in Southeast Asia. However, the amount of time that people spend online varies from country to country, with internet users in the Philippines spending an average of 9 hours and 45 minutes per day online, compared to just 4 hours and 22 minutes per day in Japan. Over 72% of Internet users in the Philippines, Indonesia and Malaysia are researching products online before purchasing. For context, TikTok is still behind WhatsApp, Facebook, WeChat and Instagram, but it’s already ahead of all the other social platforms. Southeast Asia is also leading in mobile connections. GlobalWebIndex reports that 90 percent of internet users aged 16 to 64 now watch online videos each month, which would translate to more than half of the world’s total population if we applied that figures across all of the world’s internet users. But social commerce hasn’t caught on to the extent that many marketers might have hoped. We Are Social Singapore | 8 March 2021 Go To Blog Homepage In 2020, a year much of the world was in lockdown, Southeast Asia saw a surge in Internet users. In fact, Facebook, Instagram, and Snapchat have all reported increases in their advertising audience reach over the past few months, even amongst users aged 13 to 17. However, for various reasons, marketers can’t reach all of these users using Facebook advertising, and the platform’s own self-service advertising tools indicate that the total addressable Facebook audience now stands at 1.95 billion, or roughly 80 percent of total MAUs. If you’ve been online since the 90s (ahem), you may know that the internet was in fact invented to share pictures of kittens. ~1m. 92.33 milion. All will be revealed below…. The latest data from GlobalWebIndex show that use of voice interfaces has grown by more than 9 percent over the past year, with 43 percent of the world’s internet users between the ages of 16 and 64 now using voice search and voice commands on any device each month. Understanding people will serve you well regardless of the latest trends in technology, fashion, or business. Trends in user numbers reported in the company’s earnings announcements suggest that the platform should have already passed the historic 2.5 billion monthly active users (MAU) mark, and user numbers continued to grow steadily across most countries during 2019. However, 500 million of these active users – more than 60 percent of the total – live in China. Online behaviours have been evolving. Two’s 1124 W. Ainslie, Chicago, IL 60640 Meanwhile, the number of people around the world aged 16 to 64 who use tools to block ads each month has also increased since our Digital 2019 reports. By comparing ecommerce ARPU to GDP per capita, we get a more representative perspective of the countries in which ecommerce is gaining the greatest momentum. We strive to offer insight on all of these issues through our regular Global Digital Reports, but my answer to all of these questions is the same: focus your attention on people, not technology. Taken as a single bloc, Southeast Asia regroups a large population of digital users that take it to levels where it can stand the comparison with the leading global markets (US, EU, China…) for all digital activities: Internet, social media, mobile and mobile social. Blended behaviours such as ‘click and collect’ are on the rise, and showrooming – where consumers visit physical world stores before buying products online – is also an increasingly common practice. We Are Social, the socially-led creative agency and Hootsuite, the global leader in social media management, have released Digital 2020, their latest annual report on social … Almost without exception, the companies and brands that succeed over the long-term are those that successfully satisfy people’s wants, needs and desires – not those who’ve jumped on a bandwagon, created an isolated ‘viral’ campaign, or jumped at every shiny new toy without a clear strategy. The TAF2020 exercise highlighted six important ways in which Asia is changing, and where we need to apply all of our resources, analytical skills, partnership building, and mobilization efforts in the immediate future. From 2021, our programmes will be entirely digital! As GlobalWebIndex stated in their recent Commerce trends report, “While social networks often play a central role in the initial steps on the path to purchase, only 12 percent of internet users say that a ‘buy’ button on a social network would drive them to check-out online.”, “At present, enthusiasm about buying ordinary goods and services via social networks is limited. Online purchases of Furniture & Appliances saw the fastest year-on-year growth, with 2019 worldwide consumer revenues of US$316.7 billion marking a 19 percent jump compared to 2018 spend. From social channels, 9-5 video calls for work to games on Nintendo Switch, we are keeping busy behind the screens. Will that shiny new toy really propel your brand to perpetual success, or is it just a pleasant distraction from quarterly planning? In previous editions that’s been which emoji people use most on Twitter (we’ve included that in this year’s report too), or the discovery that Yahoo! Mobile connections in Thailand. Voice Recordings in DMs could be coming your way... We Are Social Singapore | 23 February 2021, @SocializeAgency There are over 887 million mobile connections in this region - 132% of the total population. The platform has attracted more than 70 million new monthly active users (MAUs) over the past 12 months, to reach a total MAU figure of 322 million at the start of 2020. 82% of its internet users bought something within the survey period, while mobile usage outpaced desktop-based shopping at 64% versus 44%. Questions answered in … : I’m verifying my Twitter account with @rariblecom. Google believes that businesses have already spent a lot of time and money on building websites, and that these contents can be repurposed to further save time and money. Highlights of the Southeast Asian digital landscape 2019. More than 2 billion people have come online since the first mention of ‘The Next Billion’, but just over 40 percent of the world’s total population – roughly 3.2 billion people – remains unconnected to the internet. There’s lots of work to do here, and it’s work that brands can help with. Just before we dig into our analysis, we’d like to say a huge thank you to our data partners, without whom many of the best slides in this year’s reports wouldn’t be possible: Please also note that some of the underlying sources and reporting methodologies for some of our core data points have changed since last year, so various numbers in our Digital 2020 collection will not be comparable to similar data points in previous reports. Cats also still rule Reddit, where r/cats is home to 1.70 million users, compared to 1.29 million for r/dogs. People are increasingly willing to spend money on games, too. Average annual revenues per user (ARPU) grew by 9 percent over the past 12 months, but growth in Southern Asia was much faster. We operate a fast-paced, dynamic program, and require interns who are detail … More than 1 billion of these ‘unconnected’ people live in Southern Asia (31 percent of the total). This trend is even more visible in the latest data, with Asian apps and websites commanding an ever-increasing share of global activity. In 2020, a year much of the world was in lockdown, Southeast Asia saw a surge in Internet users. There’s little doubt that many of us really are increasingly concerned about our digital privacy, but we’re also increasingly likely to adopt devices and technologies that are specifically designed to create and share even more intimate data about our lives. 1) Rapid Urbanization Today, 50 percent of the Asian population lives in cities. (Reuters) — Tensions between the United States and China over the South China Sea have erupted into a war of words on social media, in what analysts see as a change in U.S. strategy amid a burgeoning superpower rivalry in Southeast Asia. Regional Office for South-East Asia. Till 2020, we ran fully-funded innovation programmes for young professionals across Southeast Asia. With 92 percent of the world’s internet users now connecting via mobile devices, this figure may be lower than some might expect, but various data points confirm that computers continue to play an important role in our connected lives. GlobalWebIndex finds that mobile phones now account for more than half of all the time we spend online, with the company’s data putting mobile’s share of internet time at 50.1 percent. Gaming, voice interfaces, and esports are all hugely popular with global audiences, yet continue to be underrepresented in the media coverage, in marketing plans, and in brands’ budgets. Across mobile devices and computers, GlobalWebIndex reports that we now spend an average of 2 hours and 24 minutes per person, per day using social media, up by 2 minutes per day since this time last year. Southeast Asia Globe is member-supported publication featuring in-depth journalism that promotes a more informed, inclusive and sustainable future. Mobile social media users. However, despite relatively low figures for absolute ecommerce ARPU, Egypt and Indonesia both rank highly for these GDP-adjusted averages, while Ghana, Kenya, and India also find themselves much higher up the rankings. Southeast Asia, vast region of Asia situated east of the Indian subcontinent and south of China. In 2020, a year much of the world was in lockdown, Southeast Asia saw a surge in Internet users. : RT @girardg: Calendarize the event and don’t miss the opportunity to ask your question to @eskimon Simon Kemp Try exploring cultures too, by constantly asking yourself what’s different about what you’re seeing compared to what you expected. In Indonesia, 1 in 2 uses image recognition tools on mobile devices. Countries in Africa account for 27 percent of the total, with 870 million people yet to come online across the continent as a whole. The Philippines takes the top spot, spending close to 11 hours a day online; Malaysia, Indonesia, and Thailand all fall within the top 10. The latest data from Ericsson suggest that the world’s mobile internet users will consume more than half a trillion gigabytes of mobile data during 2020, with roughly two-thirds of that total being used to stream and download video content. 'We are a battleground now': In Southeast Asia, US-China tensions flare on social media >> Reuters Published: 21 Jul 2020 05:11 PM BdST Updated: 21 Jul 2020 05:11 PM BdST That means that the platform has roughly 300 million monthly active users outside of China, which would put it in the same league as Snapchat or Twitter. Do you really need to try that niche new platform with a couple of million users, or might you be better focusing your efforts (and budgets) on one or two proven platforms with billions of active users? However, it’s worth highlighting that GlobalWebIndex’s survey respondents cite frustrations with the sheer number of adverts on the internet as their primary motivation for using ad blocking tools, ahead of motivations related to privacy concerns. The site has become the most visited across Southeast Asia, boosted by increasing adoption of digital payments in the region. App Annie’s new State of Mobile 2020 report also reveals that games account for the greatest share of mobile app downloads – more than 1 in 5 of the total – and drive 70 percent of worldwide consumer spend on mobile apps. Even more worryingly, research from GSMA Intelligence suggests that more than half of all women living in India today are unaware of the existence of mobile internet. Digital and social platforms make it easier than ever to connect with – and learn from – people all over the world, whether they’re domain experts on LinkedIn and Twitter, or everyday people on Instagram. App Annie reports that the world’s smartphone users downloaded more than 200 billion mobile apps in 2019, spending a total US$120 billion on apps and app-related purchases over the past 12 months. The benchmark includes people who work in Southeast Asia but their organizations have headquarters in other countries. (2020). Engaging carefully and thoughtfully with these communities is key to finding success. #socialmedia #retail #ecomme…, @wearesocial Social media’s role in the purchase journey continues to expand, with 43 percent of internet users around the world aged 16 to 64 now saying that they use social networks when researching things to buy. Mobile games are also big business, with App Annie reporting that the world’s mobile users spent more than US$65 billion on game apps and game-related in-app purchases in 2019, accounting for more than 70 percent of total consumer spend on mobile apps in the past 12 months. Our new Digital 2020 reports – published in partnership with We Are Social and Hootsuite – show that digital, mobile, and social media have become an indispensable part of everyday life for people all over the world. However, games are not the biggest category when it comes to the share of total time spent using mobiles, as we’ll explore in the next section.